The Missouri State Highway Patrol launched their campaign calling for drivers to stay off cell phones and PDAs while behind the wheel, and they’ve recruited NASCAR  driver Colin Braun to help promote it.

Braun’s #16 car sported the new anti-texting logo on Saturday at NASCAR’s Nationwide Series race in Madison, Ill at Gateway International Raceway.

In Missouri, it is illegal for drivers under 21 to text and drive. Twenty-five percent of crashes each year in the state are caused by inattentive driving.

Braun secured his highest finish of the season on Satruday at Gateway International Raceway.